About
Will Gerasin, known professionally as gerasin, is a Los Angeles–based music producer, designer, and visual storyteller who turns emotion into cinematic electronic experiences. Will describes his work as “designing emotion,” crafting music that moves beyond simple melodies or drops. His sound blends Future House, Synthwave, Slap House, Melodic Drum & Bass, and Progressive EDM into immersive worlds, where soaring melodies, massive buildups, and intricate sound design guide listeners through moments of euphoria, nostalgia, and reflection. Before embracing electronic music, Will began his career in Metal and Deathcore, developing the ability to channel raw intensity into both extreme and melodic vocals. That background still informs his music today, giving even the most delicate passages emotional weight and depth. It also shaped his dedication to authenticity: every sound, note, and performance is intentional, deeply personal, and rooted in real-life experience. What sets Will apart is his full creative independence. He personally handles every step of the process—writing, producing, recording vocals, mixing, mastering, and designing all the visual components that accompany his music. For Will, music is not just sound—it’s a fully immersive narrative, where visuals, emotion, and storytelling are inseparable. Fans experience his work on multiple levels, whether listening, watching, or exploring the stories behind each track. Will’s music has reached audiences around the world, with millions of views and streams across major platforms. Tracks like Pogudim, which has surpassed 7 million views on YouTube, demonstrate his ability to create music that transcends genres while connecting directly to listeners’ emotions. Yet for Will, numbers are secondary—each release is an invitation for fans to step into his world, feel the stories, and experience the emotions he translates into sound. In 2025, Will released his most ambitious project yet: the album sans titre. The record represents the culmination of years of creative exploration, blending cinematic atmospheres with emotionally charged electronic production. Each track on the album contributes to a larger narrative, moving between moments of reflective calm, soaring energy, and introspective tension. Songs like Seaside and Too Late highlight Will’s ability to craft both intimate, personal stories and tracks designed to resonate on a larger scale. Fans were invited to go “behind the track,” discovering the inspiration, production techniques, and emotional ideas that shaped each song. The album explores themes of memory, transformation, longing, and self-discovery, offering listeners a fully immersive journey through Will’s musical universe. Even with sans titre released, Will continues to push creative boundaries. He is working on new singles, preparing live performances that combine music with mesmerizing visual storytelling, and expanding his creative universe through an official artist store that gives fans a tangible way to connect with his work. For Will, music is more than entertainment—it’s an extension of memory, imagination, and emotion. Every note, image, and story is crafted to create lasting emotional impact. In a landscape dominated by mass-produced electronic music, Will stands out by creating fully independent, cinematic experiences that are both intensely personal and universally relatable. His commitment to artistry, independence, and storytelling ensures that every release is more than just a song—it’s an invitation to feel, reflect, and explore a world built entirely from emotion and imagination. With millions of fans worldwide connecting to his music, Will Gerasin continues to redefine what electronic music can be, proving that sound, vision, and emotion can coexist in a way that feels cinematic, intimate, and transformative.
